SAM AND IRENE BLACK SCHOOL OF BUSINESS

Consumer Psychology Certificate

This interdisciplinary certificate program is designed to prepare students for positions in the private sector, government agencies, and colleges and universities that call for an understanding of consumer psychology.  This certificate is based on psychological approaches to understanding consumers.

consumpsy-cert

Students completing this certificate will be able to describe factors influencing buyer behavior.  They will be comfortable working in the domains of marketing and psychology and be able to help predict or explain consumer behavior.  Students with a certificate in Consumer Psychology will be better equipped to address:
     Consumers' choices in the marketplace for businesses, products, and
           services.
     The thought processes and emotions behind consumer decisions.
     The social, psychological, and cultural factors influencing buying decisions.
     The consumer motivation process.
     The personal factors and individual difference variables that affect people's
           buying choices.

Consumer Psychology Certificate Requirements

The certificate requires a total of 15 credit hours and can be completed concurrently with a Penn State Behrend degree.
 
Business Course:
redball

MKTG 344 - Buyer Behavior
       Prerequisite Courses:  MKTG 301 (Principles of Marketing), MKTG 342 (Marketing Research)

3 credits
 
Psychology Courses:
redball

PSYCH 100 - Introductory Psychology       

3 credits
redball Choice of three (3) courses from the following list:
9 credits
  PSYCH 212 (Developmental Psychology)  
  PSYCH 221 (Social Psychology)  
  PSYCH 231 (Psychology of Gender)  
  PSYCH 232 (Cross Cultural Psychology)  
  PSYCH 238 (Personality Psychology)  
  PSYCH 244 (Psychology of Human Factors Engineering)  
  PSYCH 253 (Perception)  
 

PSYCH 256 (Cognitive Psychology)

 
  PSYCH 412 (Adolescence)  

Application for Certificate Completion Form

For more information, contact Dr. M. B. Pinto (898-6348 / mxp49@psu.edu)


Web site contact: behrend-bschool@psu.edu
Updated February 18, 2013
© 2005 The Pennsylvania State University