SAM AND IRENE BLACK SCHOOL OF BUSINESS

Interdisciplinary Social Media Certificatesocmedcert

This interdisciplinary certificate program is designed to preparestudents for a career in any field practicing 21st century skills necessary to be successful in an organization today. Students are familiar with the use of social media for social and personal purposes however; they must develop the skills and attitude toward using technology systems, online content development, design, and marketing as well as online strategic planning relative to social media. They will understand how to use social media to promote, sell, and interact with customers to provide efficiency and profitability. Students completing this certificate will be prepared for the ever-growing careers in Social Media as well as the application of social media concepts in the marketplace.


Interdisciplinary Social Media Certificate Requirements
The Certificate requires a total of 15 credits hours and can be completed concurrently with a Penn State Behrend degree
 
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MIS 204 - Introduction to MIS or CMPSC 203
3 credits
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MKTG 301 - Principles of Marketing (students in Communications will be advised to take ECON 102 or   ECON 104 as General Eduction Courses)
      Prerequisites: ENGL 015; ECON 102 or ECON 104;
MATH 021

3 credits

 

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MIS 387 - Website Design and Administration
      Prerequisites:  MIS 204 or CMPSC 203

3 credits
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GD 100 - Introduction to Graphic Design (General Education) or COMM 270

3 credits
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MKTG 422 - Advertising and Sales Promotion Management or COMM 320 Introduction to Advertising
      Prerequisites:  MKTG 301 for MKTG 422 and COMM 320 requires 4th semester standing

3 credits

Application for Certificate Completion Form

For more information, contact Dr. Kathleen Noce (898-6508 / kxn9@psu.edu) or Dr. Mary Beth Pinto (898-6348 / mxp49@psu.edu)


Web site contact: behrend-bschool@psu.edu
Updated February 18, 2013
© 2005 The Pennsylvania State University