SAM AND IRENE BLACK SCHOOL OF BUSINESS
Interdisciplinary Social Media Certificate
This interdisciplinary certificate program is designed to preparestudents for a career in any field practicing 21st century skills necessary to be successful in an organization today. Students are familiar with the use of social media for social and personal purposes however; they must develop the skills and attitude toward using technology systems, online content development, design, and marketing as well as online strategic planning relative to social media. They will understand how to use social media to promote, sell, and interact with customers to provide efficiency and profitability. Students completing this certificate will be prepared for the ever-growing careers in Social Media as well as the application of social media concepts in the marketplace.
Interdisciplinary Social Media Certificate Requirements The Certificate requires a total of 15 credits hours and can be completed concurrently with a Penn State Behrend degree |
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MIS 204 - Introduction to MIS or CMPSC 203 | 3 credits |
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MKTG 301 - Principles of Marketing (students in Communications will be advised to take ECON 102 or
ECON 104 as General Eduction Courses) |
3 credits
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MIS 387 - Website Design and Administration Prerequisites: MIS 204 or CMPSC 203 |
3 credits |
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GD 100 - Introduction to Graphic Design (General Education) or COMM 270 |
3 credits |
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MKTG 422 - Advertising and Sales Promotion Management or COMM 320 Introduction to Advertising |
3 credits |
Application for Certificate Completion Form
For more information, contact Dr. Kathleen Noce (898-6508 / kxn9@psu.edu) or Dr. Mary Beth Pinto (898-6348 / mxp49@psu.edu)