SAM AND IRENE BLACK SCHOOL OF BUSINESS

Marketing Major (MRKTG)

Program Chair: Dr. Mary Beth Pinto
814-898-6348; mxp49@psu.edu

Marketing brings buyers and sellers together. Marketers also gather and disseminate information to help organizations design products and distribution systems, price products, and communicate with existing and potential customers.

The Penn State Erie Marketing major provides a solid foundation in marketing practices: analyzing customer wants and needs; designing appropriate product offerings; establishing pricing policies; developing communication strategies; devising efficient distribution strategies; researching marketing data to support decision making; and coordinating marketing programs with other areas of business. The major emphasizes the marketing of services because of tremendous growth in the service sector.

Marketing majors can take additional business courses to specialize in quantitative or management perspectives. Non-business supporting courses frequently chosen by Marketing majors are written and oral communication, psychology, foreign languages, and international studies.


Web site contact: behrend-bschool@psu.edu
Updated July 9, 2012
© 2005 The Pennsylvania State University