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Assistant Professor of Communication

University of Tennessee, Knoxville

Huan Chen



  48 Kochel Center









Originally from China, Dr. Huan Chen earned a B.A. in advertising and a M.A. in communication from Wuhan University. With her master’s degree, she worked as an assistant professor in the College of Journalism and Communication at Ocean University of China for two years, teaching Introduction to Advertising, Appreciation of Classical Advertisements, Media Management, and Media Criticism. In 2005, she relocated to the U.S., where she earned her second M.A. in advertising from the University of Florida and a Ph.D. in communication and information from the University of Tennessee. Before joining Penn State Behrend, she worked as a visiting assistant professor at Indiana University Southeast for one year, teaching Introduction to Advertising, Advertising Creative Strategies, Media Planning, Communication Research Methods, and Independent Study.

Dr. Huan Chen’s research interests include new media and advertising, integrated marketing communication, and international and cross-cultural advertising. She is currently conducting research on product placement in traditional and new media contexts. While she was in China, she published 12 papers in journals and trade periodicals, and presented peer reviewed research papers at multiple national conferences. After her relocation to the U.S., she has presented nearly 10 research papers at top conferences such as AAA and AEJMC. One of her research papers was published in the Journal of Interactive Advertising. Her most recent book, Connecting Virtual World Perception to Real World Consumption: Chinese White-Collar Professionals' Interpretation of Product Placement in SNSs, Germany: VDM Verlag Dr. Müller, 192 pp., ISBN: 363937407X, was released in 2011.

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