Marketing Management Association Distinguished Paper Award, Chicago IL,
       March 2002
HUMKO Fellow, University of Memphis, Memphis TN, 1996
Southern Marketing Association Doctoral Consortium Fellow, New Orleans LA,
      1996
Alpha Mu Alpha, Honor Society for Marketing Professionals, 1995
Phi Kappa Phi, Honor Society of Graduate Schools, 1993

Teaching Philosophy
Courses Taught

Teaching Philosophy

The old Proverb of "Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime" is never more appropriate than when applied to the field of education. Effective teachers do not merely feed their students the subject matter, but teach them how to become curious, inquisitive, and perpetual learners in all facets of life. A teacher stimulates creative and critical thinking within the context of the subject at hand, but which can be applied to any area.

My own philosophy of how to accomplish this task can be described as follows:

My goal as a teacher is to enter the classroom with enthusiasm, both for the subject matter, and for the students themselves. To that end, I strive to be prepared, attentive to their needs, and flexible if procedures or methods need to be modified. I believe it is important to create an atmosphere in the classroom where all can participate freely and feel comfortable in doing so.

To motivate students and create an inquisitive environment, I bring examples from the real world of marketing, as well as incorporating my own corporate experience and scholarly research into the classroom. I believe it is much easier to learn from demonstration than merely from recitation. Therefore, we engage in experiments, research, and competitive activities, as well as view videos

The transition from the classroom to the workplace can be a difficult one. Therefore, I encourage the students to begin this transition by requiring assignments that are actual real-world applications. While examples from the text and video are extremely helpful, it is when a student actually applies these principles to use in a bona fide business problem that they become real. Where possible, students extend their learning to the community through research projects, environmental analysis, and marketing planning for small businesses and non-profit organizations.

Courses Taught *

B ADM 502: Demand, Operation, and Firm Performance (Spring 2004) (Spring 2005) (Spring 2006) (Spring 2007) (Spring 2010)

B ADM 554:  Marketing Strategy (Fall 2009) (Spring 2011) (Fall 2011) (Spring 2012) (Fall 2012)

B ADM 597A: Marketing Planning and Practice (Summer 2006)

B ADM 597B: Strategic Marketing (Summer 2008)

B ADM 597D: Strategic Marketing (Summer 2005)

MKTG 301 (formerly MRKTG 300): Principles of Marketing (Fall 2002) (Fall 2003) (Fall 2005) (Summer 2006) (Fall 2006) (Fall 2007) (Spring 2008) (Spring 2009)

MRKTG 342:  Marketing Research (Fall 2011)

MRKTG 422: Advertising and Sales Promotion Management (Fall 2009) (Fall 2010) (Fall 2010) (Fall 2012)

MKTG 440 (formerly MRKTG 330): Services Marketing (Spring 2003) (Spring 2004) (Fall 2004) (Spring 2005) (Spring 2006) (Spring 2007) (Spring 2008) (Spring 2009) (Spring 2010) (Spring 2011) (Spring 2012)

MRKTG 495: Internship

MRKTG 497A: Integrated Marketing Promotion (Fall 2006) (Fall 2007)

MRKTG 497B: Seminar in Strategic Marketing (Summer 2007)

MKTG 497B: Sustainability in Marketing Strategy (Spring 2013)

MRKTG 497C: Integrated Promotions Marketing (Fall 2004) (Fall 2005)

MRKTG 501: Marketing (Spring 2003) (Spring 2004)

* Syllabi are only available online for four semesters. Visit the School of Business for copies of others.