Curriculum

Curriculum

Current Students:

See the Recommended Academic Plans for more detailed course recommendations and refer to the University Bulletin for course descriptions and more degree requirements. Also be sure to check out Advice for Marketing Majors and find other resources on the Current Students page.

Prospective Students:

Below is a typical course sequence for the Marketing bachelor's degree program. Schedules will vary by student, depending on areas of interest.

Semester 1

  • First Year Seminar (1 credit)
  • Calculus (4 credits)
  • English Composition (3 credits)
  • Humanities Course (3 credits)
  • Natural Science Course (3 credits)
  • Health and Physical Activity (1.5 credits)

Total Credits: 15.5 credits

Semester 2

  • Introduction to Microeconomics (3 credits)
  • Introduction to Management Information Systems (3 credits)
  • Effective Speech (3 credits)
  • Arts Course (3 credits)
  • Natural Science Course (3 credits)

Total Credits: 15 credits

Semester 3

  • Introduction to Macroeconomics (3 credits)
  • Financial and Managerial Accounting (4 credits)
  • Statistics (4 credits)
  • Principles of Marketing (3 credits)
  • Health and Physical Activity (1.5 credits)

Total Credits: 15.5 credits

Semester 4

  • Corporation Finance (3 credits)
  • Basic Management Concepts (3 credits)
  • Supply Chain Management (3 credits)
  • Effective Writing: Business (3 credits)
  • Humanities Course (3 credits)

Total Credits: 15 credits

Semesters 5, 6, 7, and 8

A range of Penn State Behrend courses is available to you in your third and fourth years. Your schedule will depend on your areas of focus and your interests.

  • Upper-Division Required Courses
    Legal Environment of Business; Social and Ethical Environment of Business; Consumer Behavior; Marketing Research; Services Marketing; Strategic Management and Business Policy
  • Upper-Division Supporting Courses
    International Trade and Finance; China in the Global Economy: History, Culture, and Society; International Finance; International Management; Global Marketing; Business Forecasting Techniques; Econometric Techniques; Database Management Systems; Retailing; Personal Selling; Advertising and Sales Promotion Management; Innovation and Product Management; Business-to-Business Marketing; Logistics Systems Analysis and Design

This represents a typical course sequence; your schedule will vary depending on your interests. It is recommended that you consult your academic adviser before scheduling any courses. See bulletins.psu.edu for detailed degree requirements and course descriptions.