Students expand their digital toolboxes

Brianna Keith, a junior majoring in Accounting and Finance, edits a photo in Adobe Photoshop,

Brianna Keith, a junior majoring in Accounting and Finance, edits a photo in Adobe Photoshop.

Credit: Penn State Behrend

This past September, the Adobe Creative Cloud became available to all Penn State students and faculty and staff members. For students in the Black School of Business, this was a game-changer.

“Having access to the Adobe Creative Cloud is such a great opportunity for students to get experience with industry standard software,” said Kristen McAuley, lecturer in marketing.

The new partnership with Adobe ensures that every Penn State student has access to all twenty Adobe desktop and mobile applications for design, photography, video, and web, including creative tools such as Photoshop, InDesign, Illustrator and more.

The college’s marketing program decided to create a series of Adobe workshops, which were led by McAuley and offered free to all business students. Each of the four sessions focused on a different Adobe program.

“We recognize that Adobe skills are in high demand with employers, so we decided to offer the workshops to give our students a leg up on the competition,” McAuley said. “It is so important to know the ins and outs of these programs. They can help students build their own personal brands and also create professionally-designed résumés.”

The strong student response to workshops led the School of Business to add a new course for the spring semester, a 1-credit lab known as MKTG 397: Special Topics. It filled quickly.

The school plans to offer more free Adobe workshops this fall.