In Brief

Business Blitz offers high ROI

This fall, Black School of Business students practiced their interviewing and networking skills with business professionals and alumni and then received valuable feedback in a supportive, friendly environment at Business Blitz. The rapid-pace format of the speed-interviewing event maximized the number of networking opportunities for both students and Blitz professionals. Better results in less time? That’s something every business person can appreciate!

Entrepreneurship and Innovation minor added

A billion-dollar idea isn’t worth the napkin it’s written on if the inventor doesn’t know what to do next. A new minor in Entrepreneurship and Innovation (ENTI) will teach students of all majors how to advance an original idea by solving problems, recognizing opportunities, and learning from failure when launching a start-up or innovating within an existing company.

The program’s core courses are delivered through both online and in-person instruction. They are designed to help students develop an entrepreneurial mindset, along with the leadership and communication skills needed to support that style of thinking.

Penn State Behrend will offer a specialization in New Ventures— teaching students to develop markets, manage intellectual property, and balance limited resources. The program supports the college’s open-lab initiative, in which business leaders, faculty members, and students engage in research and product development as teams.

Students in Dr. Mary Beth Pinto’s MKTG 344 Buyer Behavior class competed to create guerrilla marketing plans for Sprint. The winning team, “We’ve Got You Covered,”— Shelby Lunz, Becker Nezballa, Nicole Krahe, and Britnee Terrill—are pictured with Pinto and Marc Nachman, regional president for Sprint.

Students in Dr. Mary Beth Pinto’s MKTG 344 Buyer Behavior class competed to create guerrilla marketing plans for Sprint. The winning team, “We’ve Got You Covered,”— Shelby Lunz, Becker Nezballa, Nicole Krahe, and Britnee Terrill—are pictured with Pinto and Marc Nachman, regional president for Sprint.

Credit: Penn State Behrend

Students explore buyer behavior for Sprint

Students in Dr. Mary Beth Pinto’s MKTG 344 Buyer Behavior class had the opportunity to work on a collaborative research project for Sprint, a leading wireless communications company.

The semester-long endeavor was spearheaded by Pinto, professor of marketing, and one of her former students, Marc Nachman, who is now a regional president for Sprint.

Students used market analysis, focus groups, and personal interviews to learn the perceptions, attitudes, and cell-phone provider preferences among Sprint’s target demographic in the Erie area.

Students also assessed Sprint promotions and offered recommendations for guerrilla marketing plans to boost Sprint’s profile and users in the region.

The top three teams presented their work to Sprint executives in April. The winning team is pictured above with Pinto and Nachman.

“This was real market research for an actual client,” Pinto said. “It was an unbelievable opportunity for these students to put some of the things they’ve been learning into practice.”

Dr. Jeffrey Pinto

Dr. Jeffrey Pinto

Credit: Penn State Behrend

Pinto receives career research award

The International Project Management Association (IPMA) selected Dr. Jeffrey Pinto, professor of management, for its annual research award. He is the first American to receive the award, which recognizes career achievement in the field of project management.

Pinto is the Andrew Morrow and Elizabeth Lee Black Chair in Management Technology at the Black School of Business. He is the lead faculty member for the college’s Master of Project Management program, which is offered online through Penn State World Campus. In 2009, he was the winner of the Project Management Institute’s Research Achievement Award.

Pinto’s research is in the field of human and organizational behavior in project management, including cross-functional cooperation on project teams and the interoperability of geographic information systems. He also has studied gender bias, manager burnout, and the effectiveness of virtual work teams. His current project involves polycentric architectures, or regional approaches to project planning. One project he is studying is High Speed Two, the 250-mph rail line being developed between London and the West Midlands in the United Kingdom.

IPMA will present its research award to Pinto at its annual conference in South Korea.