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Behrend students present work at Sigma Xi research conference

A study of shoreline changes at Presque Isle State Park and an effort to barcode the DNA of pest scale insects from Southeast Asia were among the 134 research projects students presented at the Penn State Behrend Sigma Xi Undergraduate Student Research and Creative Accomplishment Conference.
Ken Louie, associate professor of economics at Penn State Behrend

Ken Louie (January 2018 ELI)

Ken Louie directs the Economic Research Institute of Erie and is an associate professor of economics at Penn State Behrend.

Arpan Yagnik, assistant professor of advertising at Penn State Behrend

Arpan Yagnik (Feb. 2018)

Arpan Yagnik is an assistant professor of advertising at Penn State Erie, The Behrend College. He says a Super Bowl commercial "can make or break your brand for the next year."

Arpan Yagnik, assistant professor of advertising at Penn State Behrend

Super Bowl ads can 'make or break your brand,' Behrend professor says

The Super Bowl is the Everest of ad buys. So why are there always spots for avocados? Arpan Yagnik, assistant professor of advertising at Penn State Behrend, explains what makes a commercial work.
Arpan Yagnik, assistant professor of advertising at Penn State Behrend

Arpan Yagnik (2018 Super Bowl ads)

Arpan Yagnik is an assistant professor of advertising at Penn State Erie, The Behrend College. He says a Super Bowl commercial "can make or break your brand for the next year."

The actor Danny DeVito appears in a 2018 Super Bowl commercial

Danny DeVito Super Bowl ad

Commercials are a big part of watching the Super Bowl. One of this year's ads imagines the actor Danny DeVito as a human M&M.

Robert Speel, associate professor of political science at Penn State Behrend

Robert Speel (Gerrymandering ruling)

Robert Speel is an associate professor of political science at Penn State Behrend. He will discuss gerrymandering in Pennsylvania during a free lecture at the Jefferson Educational Society on Feb. 8.

A close-up of the Pennsylvania capital building

Pennsylvania capital building

The Pennsylvania Supreme Court has ordered the state legislature to draw new congressional districts by Feb. 9. The court said the existing electoral map gives a partisan advantage to Republicans.

Nov. 27: Holiday Sing-Along

The Choirs of Penn State Behrend and the Young People's Chorus of Erie will host a holiday sing-along at 7:30 p.m. in McGarvey Commons.

Oct. 24: Music at Noon: The Logan Series

Nobuntu, an a cappella group from Zimbabwe, will perform at noon in McGarvey Commons.

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