Amit Agarwal, Ph.D.

Assistant Professor, Marketing
291 Burke
Mailing Address:
ERIE PA 16563

Dr. Amit Agarwal is an Assistant Professor of Marketing at the Black School of Business, Penn State Erie. He earned his Ph.D. in Marketing from Georgia State University, his M.B.A. from the Indian School of Business (ISB) & B.S + M.S in Chemical Engineering from the Indian Institute of Technology (IIT).
His primary research interests lie at the interface of Network Effects, Technology Innovation, and Marketing Strategy. Due to his rich industry experience in both product-based and service-oriented B2B firms, he is also keen on exploring relevant research problems in the realm of B2B Marketing Strategy and Key Account Management (KAM). His research work has appeared in top academic peer-reviewed journals including Production and Operations Management, Journal of International Business Studies, and International Journal of Research in Marketing.

Network Effects, Technology Innovation & Adoption, B2B Marketing Strategy, and Digital Media & Communication

Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches, International Journal of Research in Marketing - 2022
Collaborators: Venkatesh Shankar; Dhruv Grewal; Sarang Sunder; Beth Fossen; Kay Peters

Platform-based mobile payments adoption in emerging and developed countries: Role of country-level heterogeneity and network effects, Journal of International Business Studies - 2021
Collaborators: V Kumar; Nandini Nim

Generating competitive intelligence with limited information: a case of the multimedia industry, Production and Operations Management - 2020
Collaborators: V Kumar; Alok Saboo; Binay Kumar

Doctor of Philosophy in Business Administration, Marketing, Georgia State University

Master of Business Administration, Operations Management, Indian School of Business

Master of Technology, Chemical Engineering, Indian Institute of Technology

Bachelor of Technology, Chemical Engineering, Indian Institute of Technology