BLACK SCHOOL OF BUSINESS
PENN STATE BEHREND
281 BURKE CENTER
ERIE PA 16563
Biography
Huiyan Chen is an assistant professor of Management Information Systems at the Black School of Business at Penn State Behrend. Her research interests focus on business analytics in online platforms.
Publications
The Face of Success: How Facial Cues Influence Crowdfunding Outcomes, NEAIS 2025 Proceedings
Collaborators: Jiaying Array; Chenbo Array
The Value of Teamwork: Evidence from Crowdsourcing Contests, Information and Management
Collaborators: Jing Peng; Jan Stallaert; Suling Ba
Social Group Buying as a Marketing Strategy
Collaborators: Jing Peng; Mengcheng Guan; Jianbin Li
Education
Doctor of Philosophy, University of Connecticut
Master of Science, Baruch College
Bachelor of Science in Business Administration, University of Pittsburgh