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Dr. Asher Flynn

Dr. Asher Flynn

Dr. Asher Flynn will participate in a one-day seminar at Penn State Behrend devoted to teaching, learning, and responding to image-based abuse on Wednesday, April 17, 2019.

Arpan Yagnik, assistant professor of advertising at Penn State Behrend

Arpan Yagnik (2019)

The Super Bowl often is even more competitive during the commercials, says Arpan Yagnik, assistant professor of advertising at Penn State Behrend. "Having the simultaneous attention of that many people makes it very hard for companies to sit it out," he says.

A boy in a Darth Vader mask tries to use magic to move a car.

Volkswagen's 2011 "Force" ad

Volkswagen's 2011 Super Bowl ad was one of the most effective commercials in recent years, says Arpan Yagnik, assistant professor of advertising at Penn State Behrend.