Mailing Address:
SCHOOL OF H&SS
PENN STATE BEHREND
170 KOCHEL CENTER
4951 COLLEGE DRIVE
ERIE PA 16563
Biography
Dr. Yagnik is a renowned expert and coach of Fear and Creativity. He trains high-ranking generals and officers of National Defense Forces, and senior commandants of special forces in Defeating Fear and Creative Leadership. He was a Commissioner on the Pennsylvania Governor’s Advisory Commission and has consulted senior leadership and management of several large corporate houses on Fear, Creativity, and Intergenerational Harmony. Dr. Yagnik is an author of multiple books. His books are on Defeating Fear, Managing Instability, Enhancing Creativity, and Improving Intergenerational Harmony. He is a columnist, TEDx Speaker and holds a faculty position at Penn State Erie. He was the Convenor and Chairperson of IofC’s global Youth Team, which is an advocacy body for youth of 60 countries.
Courses Taught
- COMM 101N: Understanding and Enhancing Creativity
- COMM 100N: Mass Media and Society
- COMM 320: Introduction to Advertising
- COMM 421W: Advertising Creative Strategies
- COMM 424: Advertising Campaigns
Research Interests
Creativity, Fear, Radioactive Flourishing, Intergenerational Harmony, Menstruation
Publications
BLOG
Yagnik, A. (2014). "Keep It Flowing." Menstrupedia Blog.
UPCOMING BOOKS
Yagnik, A. (2025) Unleashing Creative Thinking. Pressbooks, OER.
Yagnik, A. (2026) Creative Bharat Mission.
Kumari, U., & Yagnik, A. (2026) Harnessing Creativity and Critical Pedagogy in Classroom: From Imagination to Impact. UK: Emerald.
BOOK, CHAPTER IN SCHOLARLY BOOK-NEW
Yagnik, A., Romero, R. M., & Rosas, M. K. (2024). 4P4R Model of Creative Governance. The Routledge Handbook of Global and Digital Governance Crossroads: Stakeholder Engagement and Democratization Taylor and Francis. Peer-reviewed/refereed. DOI: https://doi.org/10.4324/9781003316077-26
Yagnik, A. (2024). Five-Dimensional Model of Faith-Based Governance. Routledge Handbook of Global and Digital Governance Crossroads: Stakeholder Engagement and Democratization Taylor and Francis. Peer- reviewed/refereed. DOI: https://doi.org/10.4324/9781003316077-39
Yagnik, A. (2018). Communication for Development and Social Change through Creativity. Handbook of Communication for Development and Social Change (pp. 18). Singapore: Springer.
BOOK, SCHOLARLY-NEW
Yagnik, A. (2025). Radioactive Flourishing: An innovative Approach to Perpetual Behavioral Improvement. Routledge
George, L., & Yagnik, A. (2025). Finding your Creative DNA. Routledge.
Yagnik, A. (2024). Intergenerational Harmony: Harnessing the Power of Generational Synergy. USA: Emerald Publisher.
Dave, P. & Yagnik, A. (2022) Vateyaksha: Fear an Illusion. Navbharat Publication, Gujarat
George, L. & Yagnik, A. (2017) Creative Aerobics: Fueling Imagination in the 21st Century. Sage Publishers
JOURNAL ARTICLE, ACADEMIC JOURNAL
Yagnik, A., & Hetzel-Riggin, M. D. (2024). Creativity Buffers the Impact of COVID-19 on Pandemic-Related Stress. Traumatology.
Strait, J., & Yagnik, A. (2024). Examining Impact of Menstrual Cup Distribution Programming on Attitudes about Menstruation. Health Care for Women International. DOI: 10.1080/07399332.2024.2413432
Agrawal, P., Yagnik, A., & Dong, D. (2024). Generative AI Can Be Creative Too. In Thórisson, K.R., Isaev, P., Sheikhlar, A. (Eds.), Artificial General Intelligence. AGI 2024. Lecture Notes in Computer Science. (14951) . Cham: Springer. Peer-reviewed/refereed. DOI: https://doi.org/10.1007/978-3-031-65572-2_1
George, L., & Yagnik, A. (Co-Author) (2018). Content and Creative Aerobics. Journal of Content, Community, and Communications, 2.
Yagnik, A. (2018). Theorizing a Model Information Pathway to Mitigate the Menstrual Taboo in India. Health Promotion International, 1-10.
Yagnik, A., & Melkote, S. (2017). Knowledge, Attitude, and Adoption of Safe Menstrual Hygienic Practices in Ahmedabad. Indian Journal of Social Work, 78(4), 693-712.
Yagnik, A. (2017). Mis-fitting Menstrual Hygiene Products: An Examination of Advertisements to Identify Gaps in the Diffusion of Innovation. Journal of Psychology and Behavioral Sciences, 2(3), 33-45.
Yagnik, A., & Melkote, S. (2016). Cognitive and Behavioral Involvement Factors in Health Communication Strategies: A Case Study of Menstrual Hygiene in India. Journal of Communication and Media Research, 8(2), 19.
Pinto, M. B., & Yagnik, A. (Co-Author) (2016). Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing. Journal of Brand Management, 49-67.
Yagnik, A. (2014). Reframing Menstruation in India: Metamorphosis of the Menstrual Taboo With the Changing Media Coverage. Health Care for Women International, 35(6), 617-633.
Yagnik, A. (2012). Construction of Negative Images of Menstruation in Indian TV Commercials. Health Care for Women International, 33(8), 756-771.
REGULAR COLUMN IN JOURNAL OR NEWSPAPER
Yagnik, A. (2014). Open Ended Questions Will Further Conversation. The BG NEWS, 4.
Yagnik, A. (2014). Diversity Events Instill Advocacy Elements. The BG NEWS, 4.
Yagnik, A. (2013). Campaign Addresses Menstrual Hygiene Management. The BG NEWS, 4.
Yagnik, A. (2013). Easier Communication Spreads Movement Across Nation. The BG NEWS, 4, 6.
Yagnik, A. (2013). Utilize Office Hours, Leave Good Impression on Instructors. The BG NEWS, 4.
Yagnik, A. (2013). Its Important to Understand Meaning of ‘Consent’. The BG NEWS, 4, 6.
Yagnik, A. (2013). More Students should Apply for Leadership Positions to Hone Skills. The BG NEWS, 4.
Education
Ph D, Media and Communication, Bowling Green State University
MBA, Retail Communications Management, Mudra Institute of Communications
BA, Economics, St. Xavier's College