Allison Counasse

E-Communications Coordinator, Strategic Communications
216 Glenhill Farmhouse
Mailing Address:
OFFICE OF STRATEGIC COMMUNICATIONS
PENN STATE BEHREND
216 GLENHILL FARMHOUSE
4701 COLLEGE DRIVE
ERIE PA 16563

Allison Counasse is the e-communications coordinator and web designer at Penn State Behrend. In this role, she manages the college’s key digital communications tools, including the website, mobile app, events calendar, e-publications platform, interactive map, virtual tour, and webforms. She supports a college-wide network of more than 30 website content creators, coordinates accessibility efforts, provides analytics reporting and insights, and administers email distribution lists and role-based access groups.

She previously worked at ArtsErie, the regional arts council; Velocity Network, an IT and internet services firm; and several organizations as their outsourced lead for marketing, communications, grant writing, and design.

Service and Involvement

University

  • Google Gemini and NotebookLM Faculty and Staff Pilot, 2026
  • AI Studio Pilot (Enterprise Generative AI), 2026
  • Accessibility Web Liaisons, 2023–present
  • Penn State Go Mobile App Liaisons, 2020–present
  • Commonwealth Campus Web Advisory Board (CWAB), 2020–22
  • Commonwealth Campus Web Group (CWG), 2017–present
  • Employee Web Directory Task Force, 2016–17
  • "Polaris 2" Website Redesign Team, 2014–16

College

Planning Committees and Teams

  • College Team: Summer Institute on Equity in the Academic Experience (Georgetown University/American Talent Initiative), 2023
  • Planning Committee: National Foreign Language Week, 2022–23
  • Study Abroad Committee: "Count Me In" Enrollment Initiative, 2018
  • Planning Committee: Stand for State/Green Dot Bystander Intervention Initiative, 2016–17

Search Committees

  • Administrative Support Assistant, School of Humanities and Social Sciences, 2021
  • Digital Resources Staff Position, School of Humanities and Social Sciences, 2018
  • Administrative Support Assistant, School of Science, 2014

Professional Development

  • Generative AI in Action, Penn State—Donald P. Bellisario College of Communications, 2025
  • Safer People Safer Places Foundations Workshop, 2025
  • BUILD @ Penn State Initiative, 2023–25
     
  • Digital governance and platform stewardship
  • AI strategy and human-AI collaboration
  • SEO, AEO/GEO, and content findability
  • Web accessibility and inclusion
  • Institutional communications and digital strategy
  • Art provenance and lost-art investigations
  • Cultural heritage, family history, and memory preservation

Education

  • B.A., Communications-English, Gannon University
    • Minor in Spanish
    • Concentrations in Organizational Communications and Media Arts
    • Academic Award for Excellence in English

Professional Certificates

  • Google Analytics Individual Qualification
  • Social Marketing, Hootsuite Academy
  • Antiquities Trafficking and Art Crime, University of Glasgow
  • Film Writing, UCLA Extension Writers' Program
  • Book, Magazine, and Electronic Publishing, NYU Summer Publishing Institute