OFFICE OF STRATEGIC COMMUNICATIONS
PENN STATE BEHREND
216 GLENHILL FARMHOUSE
4701 COLLEGE DRIVE
ERIE PA 16563
Biography
Allison Counasse is the e-communications coordinator and web designer at Penn State Behrend. In this role, she manages the college’s key digital communications tools, including the website, mobile app, events calendar, e-publications platform, interactive map, virtual tour, and webforms. She supports a college-wide network of more than 30 website content creators, coordinates accessibility efforts, provides analytics reporting and insights, and administers email distribution lists and role-based access groups.
She previously worked at ArtsErie, the regional arts council; Velocity Network, an IT and internet services firm; and several organizations as their outsourced lead for marketing, communications, grant writing, and design.
Service and Involvement
University
- Google Gemini and NotebookLM Faculty and Staff Pilot, 2026
- AI Studio Pilot (Enterprise Generative AI), 2026
- Accessibility Web Liaisons, 2023–present
- Penn State Go Mobile App Liaisons, 2020–present
- Commonwealth Campus Web Advisory Board (CWAB), 2020–22
- Commonwealth Campus Web Group (CWG), 2017–present
- Employee Web Directory Task Force, 2016–17
- "Polaris 2" Website Redesign Team, 2014–16
College
Planning Committees and Teams
- College Team: Summer Institute on Equity in the Academic Experience (Georgetown University/American Talent Initiative), 2023
- Planning Committee: National Foreign Language Week, 2022–23
- Study Abroad Committee: "Count Me In" Enrollment Initiative, 2018
- Planning Committee: Stand for State/Green Dot Bystander Intervention Initiative, 2016–17
Search Committees
- Administrative Support Assistant, School of Humanities and Social Sciences, 2021
- Digital Resources Staff Position, School of Humanities and Social Sciences, 2018
- Administrative Support Assistant, School of Science, 2014
Professional Development
- Generative AI in Action, Penn State—Donald P. Bellisario College of Communications, 2025
- Safer People Safer Places Foundations Workshop, 2025
- BUILD @ Penn State Initiative, 2023–25
Research Interests
- Digital governance and platform stewardship
- AI strategy and human-AI collaboration
- SEO, AEO/GEO, and content findability
- Web accessibility and inclusion
- Institutional communications and digital strategy
- Art provenance and lost-art investigations
- Cultural heritage, family history, and memory preservation
Education
Education
- B.A., Communications-English, Gannon University
- Minor in Spanish
- Concentrations in Organizational Communications and Media Arts
- Academic Award for Excellence in English
Professional Certificates
- Google Analytics Individual Qualification
- Social Marketing, Hootsuite Academy
- Antiquities Trafficking and Art Crime, University of Glasgow
- Film Writing, UCLA Extension Writers' Program
- Book, Magazine, and Electronic Publishing, NYU Summer Publishing Institute