Arpan Yagnik, Ph.D.

Arpan Yagnik, Ph.D.
Assistant Professor of Advertising, Communication
Office Phone
Office Location
54 Kochel
PENN STATE BEHREND
170 KOCHEL CENTER
ERIE, PA 16563
Biography

Dr. Arpan Yagnik received his Ph.D. in Media and Communication from Bowling Green State University. His scholarly interests involve addressing the issue of inequality from different angles and he has been an advocate for menstrual health since 2009. He has since contributed in uplifting the menstrual health of women by engaging in scholarly work through his dissertation and published peer reviewed journal articles. He also initiated "Keep it Flowing!" a local campaign in Bowling Green, which provided free menstrual hygiene and sanitary products to women in need in Wood county and nearby county areas within northwest Ohio. Along with his work in Health and Development Communication, he is more and more interested in conducting research in the areas of advertising and marketing; specific areas include FMCG products in the Fem Care division.

Courses Taught

  • COMM 100: The Mass Media and Society
  • COMM 320: Introduction to Advertising
  • COMM 422: Advertising Media Planning

 

Research Interests

Creativity, Advertising, Social Media Marketing

Publications

BLOG

Yagnik, A. (2014). "Keep It Flowing." Menstrupedia Blog.

BOOK, CHAPTER IN SCHOLARLY BOOK-NEW

Yagnik, A. (2018). Communication for Development and Social Change through Creativity. Handbook of Communication for Development and Social Change (pp. 18). Singapore: Springer.

BOOK, SCHOLARLY-NEW

George, L., & Yagnik, A. (2017). Creative Aerobics 2.0: Fueling Imagination in the 21st Century. (143 pp). Sage Publishers.

JOURNAL ARTICLE, ACADEMIC JOURNAL

George, L., & Yagnik, A. (Co-Author) (2018). Content and Creative Aerobics. Journal of Content, Community, and Communications, 2.

Yagnik, A. (2018). Theorizing a Model Information Pathway to Mitigate the Menstrual Taboo in India. Health Promotion International, 1-10.

Yagnik, A., & Melkote, S. (2017). Knowledge, Attitude, and Adoption of Safe Menstrual Hygienic Practices in Ahmedabad. Indian Journal of Social Work, 78(4), 693-712.

Yagnik, A. (2017). Mis-fitting Menstrual Hygiene Products: An Examination of Advertisements to Identify Gaps in the Diffusion of Innovation. Journal of Psychology and Behavioral Sciences, 2(3), 33-45.

Yagnik, A., & Melkote, S. (2016). Cognitive and Behavioral Involvement Factors in Health Communication Strategies: A Case Study of Menstrual Hygiene in India. Journal of Communication and Media Research, 8(2), 19.

Pinto, M. B., & Yagnik, A. (Co-Author) (2016). Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing. Journal of Brand Management, 49-67.

Yagnik, A. (2014). Reframing Menstruation in India: Metamorphosis of the Menstrual Taboo With the Changing Media Coverage. Health Care for Women International, 35(6), 617-633.

Yagnik, A. (2012). Construction of Negative Images of Menstruation in Indian TV Commercials. Health Care for Women International, 33(8), 756-771.

REGULAR COLUMN IN JOURNAL OR NEWSPAPER

Yagnik, A. (2014). Open Ended Questions Will Further Conversation. The BG NEWS, 4.

Yagnik, A. (2014). Diversity Events Instill Advocacy Elements. The BG NEWS, 4.

Yagnik, A. (2013). Campaign Addresses Menstrual Hygiene Management. The BG NEWS, 4.

Yagnik, A. (2013). Easier Communication Spreads Movement Across Nation. The BG NEWS, 4, 6.

Yagnik, A. (2013). Utilize Office Hours, Leave Good Impression on Instructors. The BG NEWS, 4.

Yagnik, A. (2013). Its Important to Understand Meaning of ‘Consent’. The BG NEWS, 4, 6.

Yagnik, A. (2013). More Students should Apply for Leadership Positions to Hone Skills. The BG NEWS, 4.

Education

Ph D, Media and Communication, Bowling Green State University

MBA, Retail Communications Management, Mudra Institute of Communications

BA, Economics, St. Xavier's College