PENN STATE BEHREND
281 BURKE CENTER
ERIE PA 16563
Ben Lee is an Assistant Professor of Marketing at the Black School of Business, Penn State Behrend. He earned his PhD in marketing from the Kelley School of Business, Indiana University.
His research investigates how firm-level strategic marketing decisions impact firm outcomes and performance, specifically within two streams: (1) product-market competition and (2) strategic marketing leadership. His research has appeared in the Journal of the Academy of Marketing Science and the Academy of Marketing Science Review.
Marketing Strategy; Marketing-Finance Interface; Strategic Marketing Leadership; Product-market Competition
Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics, Journal of the Academy of Marketing Science - June 30, 2023
Collaborators: Shekhar Misra, Co-Author; Christophe Haon, Co-Author
The impact of boards of directors on chief marketing officer performance: Framing and research agenda, AMS Review - June, 2022
Collaborators: Kimberly Whitler, Co-Author; Sarah Young, Co-Author
Upper Echelons Research in Marketing, Journal of the Academy of Marketing Science - January, 2021
Collaborators: Kimberly Whitler, Co-Author; Ryan Krause; Neil Morgan
PhD, Marketing, Indiana University
MTA, Sport Marketing, George Washington University
BBA, Marketing & Sport Management, George Washington University