Inkyu Kang, an associate professor of digital journalism at Penn State Behrend, wrote a book about the rise of K-pop, which is shorthand for Korean popular music.
Marketing Professionals Panel featuring: Jaime Schember, social media lead at Google; Scott Gosselin, senior associate brand manager at Swanson; Abby Badach Doyle, marketing communications consultant at Erie Insurance; and Jeff Stempka, senior associate brand manager for Well Yes! RTS Brand at Campbell Soup Company.
