The Super Bowl often is even more competitive during the commercials, says Arpan Yagnik, assistant professor of advertising at Penn State Behrend. "Having the simultaneous attention of that many people makes it very hard for companies to sit it out," he says.
Volkswagen's 2011 Super Bowl ad was one of the most effective commercials in recent years, says Arpan Yagnik, assistant professor of advertising at Penn State Behrend.
Dubbed the “Millennial Kronos” for their eclectic repertoire and dynamic view on 21st century musicianship, SYBARITE5 performs everything from Bowie to Radiohead and Akiho to Assad. On Friday, Feb. 15, the group will bring their unique performance style to Penn State Behrend when they perform as part of Music at Noon: The Logan Series.
