The Super Bowl often is even more competitive during the commercials, says Arpan Yagnik, assistant professor of advertising at Penn State Behrend. "Having the simultaneous attention of that many people makes it very hard for companies to sit it out," he says.
Volkswagen's 2011 Super Bowl ad was one of the most effective commercials in recent years, says Arpan Yagnik, assistant professor of advertising at Penn State Behrend.
