Kim Kaercher

Kim, a native of Erie, Pennsylvania, joined Erie Insurance Group in 2002 as a Communications Consultant. In 2010, Kim was promoted to project manager for the Personal Lines Division, which lead to various leadership roles within the project and program management discipline. In 2018, Kim returned to her passion, overseeing marketing as the corporate marketing officer for Erie Insurance.

As corporate marketing officer, Kim is responsible for B2B and B2C marketing spanning digital and traditional marketing, consumer and channel partner communications, and product and service marketing. Kim has extensive experience identifying business opportunities and implementing innovative solutions that drive revenue, increase customer retention, and improve efficiency.

Continuing education continues to be a focus for Kim. Since graduating from Penn State Behrend in 1999 with a bachelor of science in Marketing and a minor in Communications, Kim earned her master of business administration from the University of Phoenix and holds several designations, including the Chartered Property Casualty Underwriting designation (CPCU), Certified Insurance Counselor designation (CIC), the Project Management Professional (PMP), and is PROSCI Change Management certified. Kim currently serves as board president for the Penn State Behrend Alumni Board and is a member of the Penn State Behrend Marketing Advisory Board.

In her free time, Kim enjoys traveling with her family and cheering on her daughters at soccer and basketball games, track meets, and cheerleading competitions. She joined the Executive in Residence program in the 2023–24 academic year and works with the Marketing program.