Simply put, marketers create demand for a product or service. That means they need to have both creative thinking and business savvy, so they can use data to understand consumer behavior and drive decision making.
With the B.S. in Marketing from Penn State Behrend, you’ll combine foundational marketing theory with data-science education to prepare you for every step of the marketing process—design, pricing, promotion, and point of sale—for all manner of organizations.
Why Penn State Behrend?
As a student in Behrend’s Black School of Business, you’ll learn in small classes from experienced, engaged faculty members—and you’ll be able to tailor your Marketing degree to your own career interests through specialized coursework both inside and outside business disciplines.
You’ll also get plenty of chances to work on real-world marketing projects with industry partners, both in your courses and through internship experiences.