MarketingVery simply, marketing is creating demand for a product or service. From the initial concept meeting through design, pricing, promotion and on to the point of sale, a marketing professional’s input is needed every step of the way. For this reason, marketers should be versed in all modern business functions. Penn State Behrend’s B.S. in Marketing can help you develop the skills you’ll need to create value within your organization.

The Marketing major offers you a solid foundation in marketing practice, including analyzing and understanding the needs and wants of present and potential customers, designing distribution strategies, researching marking data, and coordinating marketing programs among and across other business units.

Why the Black School of Business at Penn State Behrend?

Our program emphasizes the marketing of services. Within that, you’ll find career opportunities in business, in government, and in the nonprofit sector. Our graduates typically are employed in marketing management, sales management, retail management and planning, market research, advertising, public relations, social media management, brand management, and executive training.

You’ll also have options that allow you to tailor your Marketing degree to your own career interests. You can choose coursework that offers greater specialization in the quantitative methods used in market research or you can make management your focus. In both cases, supporting coursework outside the business disciplines allow you to deepen your knowledge of oral and written communication, psychology, languages, the sciences, and international studies. 

The breadth of the Marketing degree program is reflected by the diversity of employers who hire Penn State Behrend graduates. See a list of recent employers on the Careers and Internships page.

Accreditation Matters

The Black School of Business is accredited by AACSB International, the highest standard of achievement and a designation earned by less than 5 percent of business schools worldwide. 

Want to learn more?

Check out the Black School of Business Marketing Newsletter!