Every organization seeks competent and confident communicators—professionals who craft and deliver meaningful messages that reach the right audience at the right time. This universal need makes Penn State Behrend’s B.A. in Media and Communication a versatile, valuable degree.

If you enjoy working with people, welcome the opportunity to brainstorm and develop creative ideas, and embrace new technology, Media and Communication might be the major for you.

Why Penn State Behrend?

At Behrend, you’ll get a general introduction to the wide Media and Communication field. As you progress in your studies, you can choose to take deeper dives into areas that interest you—like video or film production, advertising, public relations, journalism, technical writing, or social media.

Plus, like every student at Behrend, you’ll be part of our Open Lab—Behrend’s approach to learning that prioritizes hands-on, real-world experiences for our students. With the Media and Communication degree, that includes participating in student-run media, communication clubs, or H&SS outreach programs.

Communication Program
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What Will I Study in Media and Communication?

Students pursuing the B.A. in Media and Communication will study communication theory, plus gain experience in different aspects of the communication field through coursework in diverse topics like public relations, advertising, journalism, social media, video and film production, media studies, graphic design, communication theory, social media and digital platforms, and print, broadcast, and multimedia journalism.

To see the full Media and Communication curriculum, visit the Undergraduate Bulletin.

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Who Hires Media and Communication Majors?

Media and Communication majors are strongly encouraged to complete at least one internship as part of their studies. Recent majors have found internships at organizations like National Fuel, LORD Corporation, Times Publishing Company, United Way of Erie County, Forbes, Minnesota Vikings, and local television stations.

Because the Media and Communication degree offers such a diverse course of study, our alumni have pursued a wide variety of careers. Graduates have become public relations directors, account executives, marketing managers, broadcasters, journalists, writers, and sports information directors—or even pursued graduate studies.

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More to Love

With strategic course selections, you can seamlessly add a minor to your degree. Looking to deepen your experience in media and communication? Consider a minor in Marketing or Media Production or certificates in Public Relations or Advertising. Or expand your knowledge base to different fields with a minor in Politics and Government, Data Visualization, or Civic and Community Engagement.

Request info about the Media and Communication major