A marketing minor offers a general marketing background to give students an understanding of core marketing principles, including marketing research and consumer behavior issues. In addition, students must take upper-level courses (at least 6 credits) in MKTG to get a more comprehensive understanding of marketing.
A grade of C or better is required for all courses in the minor.
For program requirements, please see the Undergraduate Bulletin.
Advising and Course Selection
Students are encouraged to meet with a Marketing faculty member to select courses that most effectively support needs and career aspirations.