Woman in a grocery store

If your goal is to eat more healthy food, and the store is out of the what you wanted to buy for the third week in a row, you could have an "action crisis," a time in goal pursuit when circumstances cause an individual to question whether or not a goal is still important. All too often, an action crisis may lead a person to reassess the cost-benefits of a goal and consider giving it up. New research provides a better understanding of how people respond to action crises.

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