Richard Vann, assistant professor of marketing, is one of the authors of “Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit,” a Journal of Consumer Psychology article now available online.

Richard Vann, assistant professor of marketing, is one of the authors of “Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit,” a Journal of Consumer Psychology article now available online. For the article, Vann conducted three experiments which outline how third-person perspectives actually can be discouraging when it comes to pursuing health goals, such as making a decision to purchase healthier foods.

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