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Why hire a Penn State Behrend Marketing graduate?
Students pursuing Penn State Behrend’s Marketing degree use quantitative and qualitative data to learn about consumer behavior, set marketing strategy, and drive decision making. Our program combines foundational marketing theory with education in buyer behavior, marketing research, marketing analytics, and other marketing applications. Our graduates are prepared to research marketing data, analyze and understand the needs and wants of present and potential customers, develop new product ideas that fulfill unmet needs, design pricing and distribution strategies, and coordinate integrated marketing and communications programs.
Experiential Learning
Our students leave Penn State Behrend with demonstrated marketing skills, thanks to an experiential-learning curriculum that matches students with industry partners to solve real-world marketing challenges. Our students have worked on projects with nationally known companies such as Sprint and Mars Pedigree, along with local companies including Blair Corporation, RB Sigma, Barber National Institute, and Presque Isle Wine Cellars. Marketing students are frequently placed in internships with Erie Insurance, Erie SeaWolves baseball, The Erie Community Foundation, LORD Corporation, and FishUSA, among others.
Whether your business is a corporation or a not-for-profit organization, brick-and-mortar or web-based, we have students and graduates ready to fill roles within your company.
Dual Majors
Our marketing graduates have the option of entering the workforce with dual degrees. Popular options include International Business, Management Information Systems, Project and Supply Chain Management, Economics, and Psychology.
What do our students study?
- Consumer needs and wants
- Design of product offerings
- Product pricing decisions
- Distribution and communication strategies
- Market data research and analysis
- Analysis and development of advertising campaigns
- Social media management and content marketing
Who hires our graduates?
- Michael Kors
- Williams Sonoma
- Apple
- Abercrombie & Fitch
- Oracle
- Hershey
- LVMH (Moët Hennessy Louis Vuitton)
- Dick’s Sporting Goods
- MullenLowe
- Bush Industries
- American Express Financial Advisors
Our students can fill these positions within your company:
- Social media specialist
- Account executive
- Marketing research associate
- Merchandising associate
- Sales development representative
- SEO account manager
- Event planner
- Marketing or sales manager
- Public relations specialist
Perspectives on the Marketing Program
Kathryn Mlodzienski
2020 Graduate, Marketing
Kathryn Mlodzienski was selected for an internship with Metalicious, an online custom jewelry company based in New York City. She was able to complete her internship virtually, assisting with social media marketing and competitor analysis. Kathryn also was able to learn and implement techniques on SEO, Google Analytics, and copywriting. The education she received through Behrend’s Marketing program enabled her to participate in this learning experience and acquire additional skills to support her future career goals, all while helping the company with its online presence.
Kevin O'Connell
2019 Graduate, Marketing and Project and Supply Chain Management
“The Behrend Marketing and Project and Supply Chain Management programs have given Kevin a good background in essential business processes when it comes to marketing and selling to finance and supply chain executives. This knowledge and acumen have helped him stand out in his role at Oracle as a Business Development Consultant. Kevin is able to speak intelligently and thoughtfully about how our team can help large health-care providers fix complex business problems. As a regional manager, I’m optimistic about hiring another Penn State Behrend graduate because I know the education will prepare that person for ultimate success within Oracle.”
—Abe Bakkal, Regional Manager – Business Development
Oracle, Burlington, Massachusettes
Ready to learn more?
If you’re ready to learn more about our Marketing graduates, please contact:
Penn State Behrend
Black School of Business
5101 Jordan Road | Erie, PA 16563
814-898-6107 | [email protected]
behrend.psu.edu/marketing
facebook.com/behrendbusiness
linkedin.com/company/behrendbusiness
