The Super Bowl is the Everest of ad buys. So why are there always spots for avocados? Arpan Yagnik, assistant professor of advertising at Penn State Behrend, explains what makes a commercial work.
In 2015, Chris Valasek and Charlie Miller remotely gained physical control of a Jeep Cherokee in Missouri, exposing serious security flaws in the process. The two will discuss the ever-evolving cybersecurity industry on Thursday, Feb. 22, when they visit Penn State Behrend as part of its Speaker Series.
On Wednesday, Feb. 21, Erie audiences will witness ZOFO’s artistry firsthand when the duo performs at Penn State Behrend as part of Music at Noon: The Logan Series. The concert begins at noon in McGarvey Commons, in the college’s Reed Union Building.
Students at Penn State Behrend now have access to Moldex3D, an industry-leading plastics flow simulation program, thanks to a new software gift valued at $1.2 million. The software was donated to the college by Moldex3D, in part because of the reputation of Penn State Behrend’s plastics engineering technology program, one of only six accredited programs in the United States.
The Pennsylvania Supreme Court has ordered the state legislature to draw new congressional districts by Feb. 9. That could upend the balance of power both in Harrisburg and in Washington, D.C., says Robert Speel, associate professor of political science at Penn State Behrend.
The Pitch is a two-part competition where participants from different universities work with an advertising agency to deliver a real-world proposal to a Pittsburgh-based nonprofit organization. Penn State Behrend student Jacqueline DuMont won the competition last semester and will now receive public recognition at the Pittsburgh ADDY Awards in March, and her résumé will be distributed to the Pittsburgh Advertising Federation’s Board of Directors.
Erika Woll, a senior from Erie, scored 15 points in a Jan. 20 win over the Franciscan women’s basketball team. She now has more than 1,000 points in her career at Penn State Behrend.
Scott McKenzie, an assistant professor of geology and paleontology director at Mercyhurst University, will discuss both local craters and meteorites on Thursday, Feb. 1, when Open House Nights in Astronomy returns to Penn State Behrend.
Penn State students, faculty and staff are invited to compete for $100,000 in funding during the Nittany AI Challenge. The challenge, sponsored by the Penn State EdTech Network, will give participating teams the opportunity to explore artificial intelligence in higher education to improve the student experience at Penn State, solve real-world problems at the University, and generate startup ideas. The deadline for idea submissions is Jan. 29.
Students from six Penn State campuses, including Penn State Behrend, participated in public service projects in Erie on Martin Luther King Jr. Day. They repaired bicycles, ran bingo games and sorted clothes at a community shelter.
